广告

很好的广告,刚刚在中央二台看到。一开始什么也没说,没说卖什么的,也没说品牌。什么都看不出来。然后。。。。。。

何为旅行?    --提出问题
旅行不是一次出行  --否定最常见的回答
也不止是一次假期   --否定另一种常见的答案,引起你的好奇,答案究竟是什么?
旅行是一次过程,一次发现  --给出它的答案,而且让你认同之,包括认同之前的否定。
一次自我发现的过程   --进一步否定你最初的认同,否定发现的对象,不是外界,而是自我,这是一种递进。
真正的旅行让我们直面自我 --解释,引出进一步思考,铺垫。
旅行不仅让我们看到世界 --解释,否定常见的答案。
更让我们看到自己在其中的位置 --具体解释,给出和否定的答案之间的联系。
究竟,是我们创造了旅行 --提问,以常见认识出发
还是旅行造就了我们? --对常识取了个反,让你思考。而且让你觉得反过来说也有深刻的道理。
生命本身就是一场旅行   --递进,延伸,让你同样地思考并意识到这么说也是有深刻的道理的。
生命将引领你去向何方?--再提问,而且让你无法回答。

where will life take you?  这个广告可以说把人的思想过程很巧妙地牵引着。一步步地让你随着它思考。可以说是心理学大师的经典之作。让你觉得深有感慨和认同,在你很认同之后简直要感动了。至少我已经非常好奇地想知道它究竟是卖什么,就冲着这个广告的认同也值得我在消费的时候向它倾斜一下。

结果。。。。

居然发现我无法消费它。。。。

 

中文:http://www.tudou.com/programs/view/kvMADxvD7nA/

英文:http://youtube.com/watch?v=R85_n0tRuc8

还要引用别的的评价:我想要毫无保留的赞美LV的首支电视广告。路易威登,对我而言从来就是拜金者骄傲的一层贴皮,但这90秒,彻底扭转对它的看法。我不得不说这是条有着不可言喻神奇力量的广告

from http://eyeballcollector.blogbus.com/logs/17083587.html

从广告的角度出发,让你觉得,对于拜金者而言,人生同样是一个旅程。只要你从中认识和发现,灯红酒绿之中亦有收获,有德曰:山河大地皆如来,人间百态又何尝不是呢?所以,只要能够游戏人生地“拜金”并有所认识,她们也同样在潇洒地旅行。所以,就如同“有翅膀的不一定是天使,很可能是鸟人,骑白马的不一定是王子,也可能是唐僧”,--戴LV的也不一定是花瓶。

不知道戴LV的有多少人是真正领悟这个十九世纪专门为王宫贵族打包旅行行李的法国技师的品牌内涵的呢?

 

JS小技

获得当前网络应用的路径,

1.如果要获得当前页面的路径,用docuemtn.URL.lastIndexOf(“/”)。

2.要获得根路径,用var path1=document.URL.substring(0,document.URL.indexOf(“/”,document.URL.indexOf(“/”,8)+1));

如果不确定变量有没有定义,尤其是js文件被引用的情况下,不能确定引用者是不是那个页面,则要判断变量有没有定义:

用 v !=undefined是不对的,要用typeof(v) != “undefined”,要小心。

 

2008年3月20日

http://www.infoq.com/interviews/johanna-rothman-risk-games

里面谈到了几个应该避免的schedule game:

Split Focus:

But there are so many senior managers who because they multitask all the time, every day, that’s their job, they have forgotten or really don’t know that technical people need substantial time to really invest in the work that they are doing, they need to think. Sometimes thinking involves picking up a pen, sometimes thinking involves typing at the computer, sometimes it involves talking with other people, and sometimes people just sit back in there chair and think. And if they are constantly moving from one project to another there is no way. And that’s crazy. Sometimes it happens where managers assign you two projects at the same time, just so you can’t get bored. Very few of us actually get bored these days.

 

 

 

Bring me a rock:

you bring in your best schedule and then some senior manager says “Bring it in”. And so you go back with your team and figure it out. Of course the first thing people say is: “Let’s cut testing”, like that’s going to help you get the product done faster. It’s not, but people work on it. “We can parallelize this, we can cut this corner, we can do this,” none of that stuff ever works. And you bring in the date by two weeks. And you bring back the date to the senior manager and they say: “Not good enough”.

and the Solution:

or you can ask a bunch of questions about what is driving this project, there are context-free questions to ask, you can say: “What does ‘done’ mean? What are our release criteria? Let’s make sure we are both talking about the same thing”. You can move from time box to iterations so that you can get as much as much of the stuff done in priority order (preferably by value, not by risk), so that you can keep making progress as you go. And then when they say: “You are done”, you are actually done with stuff